After class on Tuesday I choose to look at ads, billboards, TV commercials, and other forms of media to see how they stereotype families and how they should be structured. I was amazed to see how many stereotypes I found. In many car commercials (especially van, mini-van) they often depict a mother driving her children around town. Almost to make the point that it is the mother who drives the children around town to their different events. And if you’re the father you are most likely not going to be driving the children around. I saw only one commercial had a father driving his daughter around and he was not even driving her too or from anywhere. They wanted to get out of the house and go for a classic drive around town to relax.
Another commercial I witnessed was the chunky Campbell’s soup commercials. Always at the end of each one it says “Mother knows best.” Well what if you don’t have a mother? Or what if you’re mother works and your dad does all the cooking, what then? Why couldn’t a father be depicted in the commercials? Is it because people assume that it is the female’s role to do all of the cooking and take care of the children?
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